The idea for the series about people’s material goods, now called Jiadang (Family Stuff), came in 2003 with some photos he took for the magazine Chinese National Geography. But the project didn’t really get under way until three years later, when Huang started travelling around China looking for suitable places and people.
“Most people thought what I was proposing was not normal. When I explained I wanted to set up a photo, that it would involve taking everything out of their house and setting it up outside, that took quite a lot of explaining,” he says.
“But almost all of them, when they realised what I was trying to do, they understood the point.”
Xiao Wen Ju, one of our favorite Chinese models currently blowing up the fashion world, stars in this new winter accessories campaign for Kenzo, shot by Frederik Heyman. Check out the eye-popping colors and cool set design by David White, as Xi’an-born Xiao poses alongside by Simon Sabbah. This has been a big year for Kenzo, as the legendary brand was revived by Opening Ceremony‘s Carol Lim & Humberto Leon. The new Xiao Wen Ju-starring campaign follows on the heels of the cheeky video clip “Watermarked“, a collaboration with digi-experimental art collective DIS Magazine, which showcased Kenzo’s Fall/Winter 2012 Men’s collection and was called “the best fashion film in years” by many. Can’t wait for more Kenzo (and Xiao Wen Ju) in 2013!