All posts tagged china

Make it Pop! Chinese model Xiao Wen Ju for Kenzo

Posted
January 7, 2013
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Advertising
Fashion
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Xiao Wen Ju, one of our favorite Chinese models currently blowing up the fashion world, stars in this new winter accessories campaign for Kenzo, shot by Frederik Heyman. Check out the eye-popping colors and cool set design by David White, as Xi’an-born Xiao poses alongside by Simon Sabbah. This has been a big year for Kenzo, as the legendary brand was revived by Opening Ceremony‘s Carol Lim & Humberto Leon. The new Xiao Wen Ju-starring campaign follows on the heels of the cheeky video clip “Watermarked“, a collaboration with digi-experimental art collective DIS Magazine, which showcased Kenzo’s Fall/Winter 2012 Men’s collection and was called “the best fashion film in years” by many. Can’t wait for more Kenzo (and Xiao Wen Ju) in 2013!

POVXiaoWenJu

Watch below: The fashion film “Watermarked” directed by Marco Rosso of DIS Magazine.

Oppa Aircraft Carrier Style!

Posted
December 7, 2012
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IMG of the Day
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To fight the winter blues, the P.I.G. team decided to join in the latest viral craze to hit Weibo and the Chinese interwebs – China’s own Gangnam phenomenon, “Aircraft Carrier Style”. See our humble contribution here and below, plus a gallery of our favorites from ChinaSmack, and the helpful primer on the trend by the Atlantic.

YangBanXi Aircraft Carrier Style
Surgeon Style
Cutest Kid StyleAircraft 2
Aircraft in the GymAircraft at Sina

“The Queen’s Feast” – Shanghai Hotel In the Buff

Posted
December 7, 2012
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Advertising
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Recently, Shanghai’s Crystal Orange Hotel released a new promotional video entitled “The Queen’s Feast”, which dares to show their hotel “in the buff”.

A troupe of muscular men arrives at the hotel, checking into their sleek, modernist rooms, only to quickly strip down and position themselves at the windows. Suddenly the curtains are pulled back – and the result is a treat for all the hard-working Shanghai ladies who may have been walking home from the office that night. That’s right, it’s a beefcake feast, for all the “Queens” of our city (female and otherwise).

Take a “peek” at this fun campaign – in an advertising landscape that is oversaturated with scantily-clad women (and girls), it’s a nice change of pace to have some buff dudes on display. Enjoy the eye candy, ladies!

Watch on Youku.

More information and credits here.

Of Bulldozers and Nail Houses

Posted
December 7, 2012
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P.I.G. News
P.I.G. Works
POV Exclusive
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With China’s hectic urbanization and mass demolitions in the news again, P.I.G. is proud to present a special artist collaboration with Russia’s Sergey Balovin.

In his recent Shanghai performance piece entitled “Euthanasia 2”, the artist referenced an important event in Russian art from 1974, when an unauthorized exhibition of nonconformist artists was destroyed by government bulldozers. Read more information on his performance here, and watch the video documenting this site-specific performance below –

The Golden Age of HK Ads

Posted
November 27, 2012
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Advertising
Event
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On December 13 & 16th, the Hong Kong Art Center will be screening what looks to be a truly delightful program of the golden age of Hong Kong TV advertising – from the 1970s to the present. The program will explore how these historic ads “embody local culture, reflect social reality and serve as important historical time capsules.” A Retrospective of Local Advertising from the 70s to Present + HK4As Kam Fan Awards 2012, Dec 13 & 16 at Hong Kong Art Center, Agnes B. Cinema More information here. If you’re not in Hong Kong to attend, here are a few of our favorite classic HK TVC’s – what are yours? Let us know in the comments! Philips TV ad featuring Chow Yun Fat… as a clown Stephen Chow with seriously rad sunglasses The secret life of anthropomorphic Yakult bottles (in cartoon form) Do the Puma hustle! Some deliciously analogue 80’s technology in this Fuji ad – floppy discs, VHS cassettes and Walkmen, oh my!

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